Setting Goals
As many different ways are there are to write a
blog, there are just as many ways to be successful (italic) at writing a
blog. Remember that different
blogs have different goals, and these might differ from your goals. Give yourself some goals and plan to
reach them; keep them in the back of your mind as your write.
Numbers - many blogs will base their
success on the numbers they draw - daily or weekly readers, or clicks. These numbers are the easiest to get
excited about, are the most concrete example of success, but can also be the
most misleading. Numbers do not
necessarily always translate into return customers.
Community - for many bloggers,
success is defined by the comments and reaction to their posts. The comments readers leave can be
gratify, engaging and even thought provoking. For some writers, a comment a day can mean success
Money - for some bloggers, success is
defined in dollar signs: breaking even, making it rich, or somewhere in
between. Money can be made through
advertisers or subscribers and some blog are designed to make money from the
get-go
Results - Some blogs are designed for
a purpose: a charity, a fundraiser or to land a record/book/acting deal. These people define success as hitting
that mark - and make no mistake, many do.
When you begin to write, sit down and
think about your goals. Writing
down these goals can give you a place to return when you feel you've gotten off
track, or as a reminder of what your goal is, and how far you are from it. Whatever your goals, networking to becoming
your own network, have a clear, defined goal is the bedrock of any successful
plan to be successful.
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