When people think of advertising they often envision the days of “Mad Men”, old boys sitting around conference rooms brainstorming the ne...

Hyper-local data is now available via programmatic media buying, and the implications are huge. Hyper-local targeting mainly uses a ...

Let's say you are or run a business.  You have things to sell.  How do you get people to buy things?  You don't just wander ar...

We need to find a happy medium between Don Draper and Don Zagier. Digital media is based on the understanding and assimilation of tech...

The booming data and ad-tech industry has marketers focused on showing their ads to the people they consider their targets. But ...

N ow that advertising is driven by “big data,” marketers are well aware that certain targeting segments can make a positive impact on th...

W hich would you rather read: USA Today or the phone book? I’m going to bet nearly 100 percent of people would take the first choice a...

You have something important to say.  We all do.  Maybe it's something simple: you are really proud of your little boy's little...

Which would you rather read: USA Today or the phone book? I’m going to bet nearly 100 percent of people would take the first choice an...

Data is one of the pillars of the digital marketing industry. Every technology provider spent most of 2013 talking about it and every ...

By definition, pro-grammatic buying allows advertisers to hit their desired audience with every impression while providing instant feedb...

So, Big Data is something of a buzzword at the moment, kind of a nebulous, dark, cloudy new piece of jargon people love to throw around....

Now is an exciting time in the world of digital marketing. Integrated Marketing (or IM) is really about letting a brand tell their story ...