Monday, April 22, 2019

How to Add A Line Break using HTML



You can end a line of text and start the next word on a new line by using a
tag.  These are standalone tags that don't need to be closed - just insert once and it creates a line break!  Here's how you do it:

Monday, April 15, 2019

New World of Data Crunching Still Needs Human Touch


We need to find a happy medium between Don Draper and Don Zagier. Digital media is based on the understanding and assimilation of technology, and as a result you can’t deny that digital media has become driven by data and technology. However, the ‘media’ portion of the piece also needs to be understood. 

Monday, April 8, 2019

Blogger Background Week 28: Red Cells


Every week, we take a look at a new background and utilize it as best we can.  This week we're using a piece of iStock art by artist Raycat.

Monday, April 1, 2019

The BluePrint: Blog Platform

As you can guess, our website is powered by the best publishing platform on the web, WordPress.org.  It’s important that you know the difference between WordPress.com vs WordPress.org and choose the right platform for your needs.

Monday, March 25, 2019

How to add Paragraphs to a Post using HTML

To create a paragraph break, you need to start a new paragraph with a
tag. As always, you need to close it using a
tag at the end of the paragraph after the text.

Monday, March 18, 2019

Facebook and the Web


Facebook's Groups, Events and Photos are just a small way you can use Facebook to connect with people.  We'll talk more in detail about Facebook as a platform, but, in short, Facebook is a service you can you to connect and communicate with people you know.  Companies can use the Facebook Platform to build websites or applications that can allow Events, Groups and/or Photos.   They are the tools that are build onto the Facebook Platform.  They are the method by which people can share information and communicate

Monday, March 11, 2019

Blogger Background Week 27: Red and black background - Illustration


Every week, we take a look at a new background and utilize it as best we can.  This week we're using a piece of iStock art by artist jusant.

Monday, March 4, 2019

What’s a URL?

A URL is simply a website’s “address”, the one the appears in the white bar at the top of your browser.  As for pronunciation, some people say each initial separately (“you are ell“), and others pronounce it like a word (“earl“).  Either is correct.  OR you could impress your friends and call it a Uniform Resource Locator, which is what it stands for.

Monday, February 25, 2019

How to add Headings to a Post using HTML

Blogs are not novels.  When they have long pieces of text, blogs tend to benefit from being broken up in various ways, maybe even being labelled in some spots.  There are several ways to do that, including line breaks, and using paragraphs, but using Headings are one of the best ways.

Monday, February 18, 2019

Let’s Use Data Not Just to Target Ads, But to Make Ads Better


The booming data and ad-tech industry has marketers focused on showing their ads to the people they consider their targets. But with the growth of automated ad buying, creative execution is sometimes overlooked in favor of standardized efficiency. So, while ads get to the right consumers, many of them are neither memorable nor engaging.  To show consumers the most valuable, rewarding or en-tertaining creative executions possible, marketers now need to take advantage of data there too.