Write well and Write Often.
Frequently having posts on your blog with interesting, well-written content is the first step to building your blog's audience. The content is what will have readers coming back for more. Make sure you have something interesting to say, and say it often to maintain interest in your blog.
Posting frequently also increases the chance your blog will be picked up by search engines, such as Google, Bing or blog specific search engines, such as Technorati.
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