Beginners Guide to Facebook, Part One: Background

You've likely heard a lot about this thing called Facebook, but like anything, until you know how to use it, it can seem pretty scary.  This guide is a start to a *mostly* brief overview of Facebook - How to get set up, What you should and shouldn't post about and how to get those precious, precious likes.

/READ MORE//  What is a “meme”?

Let's start at the begining:

In 2004, Mark Zuckerberg founded Facebook, initially for his fellow students at Harvard University, but it slowly spread to other Universities and Colleges and now it is open to anyone over the age of 13, as long as you have a valid email.

There are currently 1.4 billion active users on Facebook, with a $222 Billion market valuation.

Facebook is a social network - a meeting place for like-minded people, and its a great place to share information about your own business.  If you treat your 'Page' like a digital extension of your business - by tailoring messages and posts to client's needs and interests - you can increase your business exponentially.

Using a Facebook Page for Business or Blogs, you can run updates, share special offers or launch a new collections, new service, or anything really.  If you use analytics - we'll talk about that later - you will have a great idea about who your customer is, and that will let you tailor your business even more.

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