New World of Data Crunching Still Needs Human Touch

This Is Ions January 31, 2022 0

We need to find a happy medium between Don Draper and Don Zagier. Digital media is based on the understanding and assimilation of technology, and as a result you can’t deny that digital media has become driven by data and technology. However, the ‘media’ portion of the piece also needs to be understood.

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That is based on intuition and experience – but is intrinsically a human interaction. Currently, there are too many people who are digital or media; for the industry to evolve, we need to develop professionals who are a combination of the two. For this to occur, we need to respect both facets but realize that they are interdependent.

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