Understanding Ad Tech

When people think of advertising they often envision the days of “Mad Men”, old boys sitting around conference rooms brainstorming the next big magazine print ad. These days, with digital becoming an increasingly more prevalent medium for advertising, we need to have more pointed and effective ways to reach consumers with brand messaging.

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However, online ad technologies are challenged with less clear-cut delineation and ‘buckets’ than traditional advertising. It’s exciting, but not easy, defining our dynamic space while transformations within technology companies and categories take place at the same time.

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